Beatriz RúaHow to choose a suitable gamification strategy? Undoubtedly, this is the question that most organisations looking to introduce gamification in their learning processes are facing. In order to define an appropriate gamification strategy, it is very important to analyse what are the factors that motivate your audience.
The behaviour of individuals, their willingness to perform certain tasks, is determined both by inherited factors (intelligence, impulsiveness, emotionalism, etc.) as well as learned factors, our reaction towards certain situations (motivation, willingness, collaboration, …
