I-love learning

Un punto de encuentro para amantes de la formación y de las nuevas tecnologías aplicadas al aprendizaje.

AUTHOR: Beatriz Rúa

The importance of motivation in a gamification strategy

How to choose a suitable gamification strategy? Undoubtedly, this is the question that most organisations looking to introduce gamification in their learning processes are facing. In order to define an appropriate gamification strategy, it is very important to analyse what are the factors that motivate your audience.

The behaviour of individuals, their willingness to perform certain tasks, is determined both by inherited factors (intelligence, impulsiveness, emotionalism, etc.) as well as learned factors, our reaction towards certain situations (motivation, willingness, collaboration, …

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